Applications of Machiavelli Essay - 1759 Words

Business Evaluation Le Tang Business 100w Section 38 Professor Paul Beeheler TA Corinne Knight 12/06/13 About Applications of Machiavelli Project Company: Coca-Cola Company There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian politician and diplomat. The reason his theories are advanced is that he is already used critical thinking while he lived in a country where most people explained things using God and religion. He was†¦show more content†¦According to Interbrand, Coca-Cola is the most valued brand in the world. Coca-Cola has good sales performance because it attaches great importance to its products’ advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercials for Coke. Coke is a great drink for summer becau se it is thirst quenching and cool. One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweating hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by drinking Coke. The whole advertisement focused on the teenagers’ athletic bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment; however, it did not show the disadvantages of Coke including high amounts of sugar, caffeine, and chemical additives. After watching the commercial, people have the desire to buy Coke. As Machiavelli advised, The Coca Cola Company is using cunning to trick customers into drinking their soft drinks by showing only the positive aspects of Coca Cola. Relationship with people: Machiavelli has written about the relationshipShow MoreRelatedApplications Of Machiavelli s The Prince2226 Words   |  9 PagesApplications of Machiavelli’s The Prince, in General Electric General Electric has had exceptional leadership that has kept the company at the top of their business. This success is attributed to both individual efforts to spur the corporation and the consequential results achieved collectively. GE has established the entire organization based on creativity and innovation, as they tend to inspire the public and improve their present lifestyles. However, this subject needs thorough discussion by distinguishingRead MoreApplications of The Prince, by Machiavelli in the Characters of MacBeth by William Shakespeare571 Words   |  3 Pages The Prince, by Machiavelli, expresses principles on how a prince is expected act is directly applied through Shakespeare’s characters in his play, MacBeth. The more vital principle to any prince is how to avoid being hated at all costs. The other includes the correct use of clemency and cruelty, as well as if it is better to be loved or feared. MacBeth and Duncan illustrate the polar sides of th e principles Machiavelli presents. MacBeth represents a corrupt prince through the the misuseRead MoreMachiavelli The Prince Analysis873 Words   |  4 PagesIn the prince, Machiavelli explores a world of governments and presents the many different ways in which a ruler must adapt in order to run an efficient government. Machiavelli provides a number of applications in which a ruler can acquire and maintain the leading position of a government. While many of these applications are just and moral, there is no denying that some of the Machiavelli’s tactics are cruel and immoral. However, as we advance deep into the meaning behind Machiavelli’s choice ofRead MoreMachiavelli Aristotle Comparison Essay914 Words   |  4 PagesMachiavelli and Aristotles writings on man, The Prince and Nichomachean Ethics respectively, and the management thereof contain divergent ideas of how man should act and reason. They have a similar view of the end: greatness, but the means which the two philosophers describe are distinctly different. Machiavelli writes about man as mainly concerned with power and self-assertion, while Aristotle desires a society of individuals, of honorable men. An excess of the power seeking Machiavellians andRead MoreThe Last Days Of Socrates And Niccolo Machiavelli s The Prince And The Discourses1651 Words   |  7 Pagesduring political uncertainty with surrounding societal turmoil. Each take a different approach to how these issues must be dealt with. They each have their own construct of an ideal political regime which, at times overlap, but at others do not. Machiavelli seeks to gain power and wealth while Socrates seeks to gain knowledge and justice. It is because of these differences that Socrates would disapprove of Machiavelli’s concept of a prince, thus resulting him in having a different concept based onRead MoreAnalysis Of Niccolo Machiavelli s The Prince 1625 Words   |  7 Pagescentury was a period known as the Ren aissance, or the new birth, of many philosophers. One well-known Renaissance thinker, Niccolo Machiavelli, was one of those philosophers whose political views caused an uproar during earlier centuries. His view on effective leadership was rather harsh and not exactly adopted in the Italian society. As a Renaissance citizen, Machiavelli proved his writing skills through a number of works such as short stories, plays, and histories. His more popular works includedRead MoreComparing and Contrasting Machiavellis Ideas on Power with Karl Marxs Ideas on Money1155 Words   |  5 PagesQuestion: Two Word Count: 1000 Karl Marx and Niccolo Machiavelli are interested in two completely different forms of government. Yet both philosophers share many of the same key terms. They both understand the power and importance of deceit, and how it is gained. They also are equally opinionated when it comes to the subject of property and money. This essay will seek to explain, compare, and contrast Machiavelli’s ideas on power with Karl Marx’s ideas on Money. Marx believes that moneyRead MoreThe Transformative Works Of Niccolo Machiavelli s The Prince ( 1532 ) And Thomas More s Utopia1359 Words   |  6 Pagesrelationship. Machiavelli distinguishes two different types of virtue: one being for citizens, the other for Princes which is detailed in The Prince (Ball 1984, p.521). The central claim of the relationship between virtue and politics is that in being a Prince or in being political it is not always viable to make a decision of virtue as it could harm the State or harm the Prince’s power. This is shown in â€Å"something which looks like virtue, if followed, would be his (The Prince s) ruin† (Machiavelli 1531Read More Machiavellian Advice from The Prince1097 Words   |  5 PagesNiccolo Machiavelli was a middle-class and humanist-educated Florentine diplomat, philosopher, and writer who lived during the Renaissance in the late 15th and early 16th centuries. Although bestowed with the title of the father of modern political theory, Machiavelli has been, and continues to be widely misunderstood and misinterpreted (Kreis). The term â€Å"Machiavellian,† and it is in the dictionary, is defined as subtle or unscrupulous cunning, deception, expediency, or dishonesty (Dictionary)Read MoreSimilarities Between Machiavelli And Socrates1250 Words   |  5 PagesMachiavelli and Socrates are two of the most influential figures in modern day political philosophy. These two individuals established the bases for our interpretation of the world and human political interaction. While they were separated by centuries and a significant geographic distance, it is fascinating nonetheless to ponder what they would think of each other. Sadly it is impossible to ask themselves and so we must instead turn to their writings in order to glean an idea of what their opinions